INVEST IN ORGANIC
Our vision is simple.
To be one of Australia’s leading providers of certified organic fresh produce.
Forecasting an exciting future in the organic space, whilst expanding the farming operations and distribution. Focusing on an increase of certified organic varieties offered to our consumers.
Getting real. Real flavour. Real food. Making you feel really good!
At Eldridge Fresh Organics, our biggest achievement is doing things the way we used to, so your food tastes like it’s supposed to.
Eldridge Fresh Organics has been growing, packing, and distributing the freshest certified organic vegetables for four generations. We are a leader in combining natural and sustainable farming practices with the latest technology to ensure the optimum nutritional quality that your customers deserve.
Our operations span across South Australia, Victoria, New South Wales, Western Australia, Queensland, and the Northern Territory. We are committed to providing our customers with the highest quality certified organic produce, and we are proud to be a part of the growing organic movement.
We are led by an experienced Senior Management team with decades of combined experience in the certified organic horticulture industry. We are committed to growing the certified organic market share, while remaining true to our heritage that has made us successful to this point in time.
The opportunity
Traditional greenhouse farming methods face challenges, including inefficiencies, resource consumption, and limited data-driven decision-making. These limitations hinder profitability and sustainability goals, impacting the environment and consumer preferences.
We offer an investment opportunity in sustainable agriculture that addresses these challenges head-on. By leveraging innovative technology improvements, we are revolutionizing greenhouse farming to optimize resource utilization, reduce carbon emissions, and increase crop yields. Our goal is to deliver tangible outcomes and drive the future of sustainable agriculture.
Outcomes
Efficiency: Improved resource allocation and reduced waste, leading to increased productivity and cost savings.
Sustainability: Robust tracking and reporting of carbon emissions, ensuring compliance and transparency in meeting environmental goals.
Profitability: Higher crop yields, enhanced profitability, and a competitive edge in the market.
Market Expansion: With your support, we can expand our current market share and increase our winter growing cycles through implementing innovative growing practices to meet the increasing demand for sustainable produce
Intellectual Property: By investing in EFO, you contribute to the protection and leverage of our intellectual property, opening doors for licensing opportunities and diversification of our business model.
Getting real food up front
Committed customers of organic produce, is a group that has grown by 37%* over the past year.
Increasing awareness of environmental, and most recently concerns about health, allied to growing familiarity with online purchasing of food products have increased the awareness and favourable inclinations towards organic food stuffs. There is a well founded view that the supermarket trade for organic produce will continue to grow steadily.
A CLEAR WAY FORWARD
Australian consumers are increasingly buying organic produce. Younger shoppers (under 40 years) are showing stronger engagement rates which bodes well for future growth*.
We know that shoppers are seeking and expect reliable information to help them make an informed choice about what they are purchasing.
“COVID IS THE REASON I STARTED BUYING ORGANIC AND GROWING MY OWN PRODUCE.”*
Primary reasons for this change included lifestyle changes, enhance knowledge and greater availability, and price reduction.
“WHEN BUYING MY FOOD I LIKE IT TO BE AS NATURAL AS POSSIBLE WITH LESS PRESERVATIVES AND ADDITIVES.”*
9 million
Australian households purchased an organic product in the past year*
56%
Of all shoppers purchased organic in the past year.*
Easier access
Customers asked for more convenient access to fresh organic produce.*
63%
Of all shoppers believe that ‘chemical free’ is the primary perceived benefit of organic products.*
SEGMENTATION OF ‘CONSUMER PERSONAS’
The research found three ‘personas’ for people who buy organic products, and two of the people who do not currently purchase organic products.
ORGANIC BUYERS
(56% of food shoppers) were categorised as:
DEVOTED ORGANIC PURCHASER
(7% of food shoppers).
These customers consistent buy organic goods and try to buy as many organic product types as possible. They spend at least 50% of their household food budget on organic food.
COMMITTED ORGANIC PURCHASER
(18% of food shoppers).
These customers buy a variety of organic products regularly, along with non-organic products. They allocated 20 40% of their budget for food on organic products.
DABBLING ORGANIC PURCHASER
(31% of food shoppers).
These customers occasionally buy organic products but only buy a specific item, when they are on special, or easily available. They spend up to 10% of their expenditure on food on organic products.
What you’re customers are putting in their bodies is very important, and they give this a lot of thought.
ORGANIC NON-BUYERS
(44% of food shoppers) were defined as either:
• Curious non-buyer (28% of food shoppers)
• Cynical non-buyer (16% of food shoppers)
*Source: Australian Organic Market Report, 2021
SEGMENTATION OF ‘CONSUMER PERSONAS’
The research found three ‘personas’ for people who buy organic products, and two of the people who do not currently purchase organic products.
ORGANIC BUYERS
(56% of food shoppers) were categorised as:
DEVOTED ORGANIC PURCHASER
(7% of food shoppers).
These customers consistent buy organic goods and try to buy as many organic product types as possible. They spend at least 50% of their household food budget on organic food.
COMMITTED ORGANIC PURCHASER
(18% of food shoppers).
These customers buy a variety of organic products regularly, along with non-organic products. They allocated 20 40% of their budget for food on organic products.
DABBLING ORGANIC PURCHASER
(31% of food shoppers).
These customers occasionally buy organic products but only buy a specific item, when they are on special, or easily available. They spend up to 10% of their expenditure on food on organic products.
What you’re customers are putting in their bodies is very important, and they give this a lot of thought.
ORGANIC NON-BUYERS
(44% of food shoppers) were defined as either:
• Curious non-buyer (28% of food shoppers)
• Cynical non-buyer (16% of food shoppers)
*Source: Australian Organic Market Report, 2021
Eldridge is committed to supplying the finest organic category variations to sit amongst the current non- organic produce range.
DABBLING ORGANIC
(31% of food shoppers)
CURIOUS NON-BUYER
(28% of food shoppers
BENEFITS
- 29% believed the produce was more nutritious
- 28% believed it tasted better
- 28% liked knowing where the food came from
BARRIERS
Price / value
BARRIERS
- Price / value
- Not really interested
- Cynical about the organic origins
EASIER ACCESS
Being able to conveniently purchase organic produce.*
TOP FOUR BARRIERS*
Current barriers for your customers organic shopping experience.
PRICE AND VALUE
for money remains the number one barrier to buying organic.*
TRUST
Understanding the certification process.*
IDENTIFY
Being easily able to identity it is organic.*
Eldridge is committed to supplying the finest organic category variations to sit amongst the current non- organic produce range.
DABBLING ORGANIC
(31% of food shoppers)
BENEFITS
- 29% believed the produce was more nutritious
- 28% believed it tasted better
- 28% liked knowing where the food came from
BARRIERS
Price / value
CURIOUS NON-BUYER
(28% of food shoppers
BARRIERS
- Price / value
- Not really interested
- Cynical about the organic origins
EASIER ACCESS
Being able to conveniently purchase organic produce.*
TOP FOUR BARRIERS*
Current barriers for your customers organic shopping experience.
PRICE AND VALUE
for money remains the number one barrier to buying organic.*
TRUST
Understanding the certification process.*
IDENTIFY
Being easily able to identity it is organic.*
Mini Cucumbers
Red Onion
Cauliflower
Snow Peas
Mini Cucumbers
Cucumber | Lebanese
Zucchini
Cabbage
Tomato | Round
Cherry Tomato
Gourmet Roma Tomato
Capsicum | Smart Unheated
Merlot
Cherry Tomato
Sebago
Brown Onion
3 Year Strategic Plan Projects
Innovation
- Digital transformation project
- Energy efficiency improvements
- Diesel fuel reduction
- Hydrogen Plant Negotiations
- Solar power
- Greenhouse automation
- Product innovation
- Carbon emissions tracking and reporting
3 Year Strategic Plan Projects
Capital Projects
- Greenhouse renewal and upgrade
- Biochar plants
- Packaging facilities upgrade in Burdett
- Irrigation upgrades in Ponde
- NT Farm Expansion
- Upgrade packaging facilities
- Building shadehouses to increase productivity
- Expand the southern growing season
3 Year Strategic Plan Projects
Production Growth
- Continual R&D on new lines
- Seeding trials of current lines
- Improved growing practices
- Increasing consistency of supply across a 12 month growing schedule
- Improved availability across all glasshouse, greenhouse and shadehouse lines
Investment Proposal
Join us in shaping the future of agriculture. Your investment in Eldridge Fresh Organics will drive the growth of organic farming, promote environmental stewardship, and capitalize on the increasing demand for sustainable produce.
Together, let’s make a lasting impact on the industry, support local economies, and provide consumers worldwide with fresh, organic food.
